Brand Builder Lab
Brand Builder Lab is the podcast for marketers, entrepreneurs, creators, and leaders who want to build brands that matter. Produced by Columbia University lecturer and brand strategist Kai D. Wright, this show offers a weekly dose of creativity applied strategically with inspiration, insights, and resources. Each episode breaks down proven strategies from the Brand Builder Lab newsletter on LinkedIn, exploring topics like cult branding, creative effectiveness, storytelling, and personal branding. Explore more at BrandBuilderLab.com
Podcasting since 2025 • 12 episodes
Brand Builder Lab
Latest Episodes
Daily Dose | How to Build a Community-first Brand | Liquid Death, ELF Beauty, Lego, Crocs, the NBA
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster tha...
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Season 1
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Episode 15
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6:24
Daily Dose | Setting a Work-Life Destination | How to Ace Change to be Future Ready
In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere. Inspired by the Brand Builder Lab newsletter, this discussion on why the secret to...
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8:59
Daily Dose | Brand Strategy That Doesn't Suck | How-to Guide
In this episode, we tell you why being safe, boring, or bland as a brand is a common mistake, and how to avoid creating a brand strategy that lacks emotional connection. We'll discuss the following:Brand strategy often h...
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Season 1
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Episode 10
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11:13
Daily Dose | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine. With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over ...
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Season 1
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Episode 8
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7:37
Fast Five | News This Week | PepsiCo, BBDO, Spotify, Agentic AI, Harry's | Marketing and Brand Trending Stories
In this episode, get the five most significant marketing and branding stories making headlines this week, from major leadership changes to technological breakthroughs that are reshaping the industry landscape. PepsiCo ap...
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Season 1
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Episode 9
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8:07
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