Brand Builder Lab
Brand Builder Lab is the podcast for marketers, entrepreneurs, creators, and leaders who want to build brands that matter. Produced by Columbia University lecturer and brand strategist Kai D. Wright, this show offers a weekly dose of creativity applied strategically with inspiration, insights, and resources. Each episode breaks down proven strategies from the Brand Builder Lab newsletter on LinkedIn, exploring topics like cult branding, creative effectiveness, storytelling, and personal branding. Explore more at BrandBuilderLab.com
Episodes
9 episodes
Fast Five | News This Week | PepsiCo, BBDO, Spotify, Agentic AI, Harry's | Marketing and Brand Trending Stories
In this episode, get the five most significant marketing and branding stories making headlines this week, from major leadership changes to technological breakthroughs that are reshaping the industry landscape. PepsiCo ap...
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Season 1
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Episode 9
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8:07
Daily Dose | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse
In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine. With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over ...
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Season 1
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Episode 8
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7:37
Daily Dose | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives mark...
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Season 1
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Episode 7
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6:57
Fast Five | News This Week | GTA VI x Take-Two Interactive, Meta, McDonald's x Minecraft, Google | Marketing and Brand Trending Stories
In today's fast five, the Brand Builder Lab breaks down five critical marketing and branding stories transforming how brands connect with audiences. From gaming industry strategies to AI-powered advertising tools, we explore the shifts that mar...
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Season 1
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Episode 6
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7:24
Fast Five | News This Week | F1, LVMH, The Ordinary, Tik Tok, LinkedIn | Marketing and Brand Trending Stories
We break down the top five marketing and branding stories making headlines right now, from major leadership changes at TikTok to luxury brands entering Formula One racing. These insights help you navigate the rapidly changing marketing landscap...
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Season 1
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Episode 5
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10:20
Daily Dose | Careers vs. Cuddling | Future of Work and Personal Brand Building
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator ...
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Season 1
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Episode 3
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3:12
Daily Dose (Bonus) | Careers vs. Cuddling | Future of Work and Personal Brand Building | Subscriber-only
Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator ...
Subscriber Episode
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Season 1
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Episode 4
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13:20
Daily Dose (Bonus) | Cult Brands | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community.From sonic brandin...
Subscriber Episode
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Season 1
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Episode 2
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11:36
Daily Dose | Cult Brands | Lessons from Duolingo, Liquid Death, Peloton, and the NBA
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode of Brand Builder Lab, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and commu...
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Season 1
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Episode 1
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6:18
